Torino FC launches the 2025/26 third kit, 'Eterna Amistad', signed by Simpol. The new kit was presented with a video that tells the story of the friendship between Torino and Club Atlético River Plate. The video, produced by Simpol, is a visual and narrative tribute to the historic brotherhood between the two clubs, born from the pain of the Superga tragedy on May 4, 1949. The creative challenge entrusted to Simpol was to go beyond the simple presentation of a kit, to evoke with force the soul of a friendship that unites two clubs, two cities, two fan bases. The video combines real footage and worlds generated with Artificial Intelligence, giving life to a poetic, suggestive and engaging video. The key element of the visual aesthetic is bronze, chosen as a visual metaphor for the transformation and granata identity. Its fluid forms and liquid reflections accompany the viewer on a visual journey that unites Turin and Buenos Aires, between memory and vision. The video, officially launched on Torino FC's channels, offers an immersive experience designed to excite fans and fascinate design enthusiasts. Simone Arena, CEO of Simpol, stated: 'Telling a kit is, for us, telling an identity. This project allowed us to combine technology, sports tradition and creative vision into a single emotional and symbolic narrative'. Torino FC's third kit is available for purchase on the club's official channels. Fans can already buy the new kit and wear it with pride. The presentation of the third kit was a success, with many fans appreciating the video and the new kit. Torino FC is happy to have a new kit that represents its identity and history.